# About Docu-Coach™

> Docu-Coach™ is the Manager Memory System. Managers shouldn't have to manage people from memory.

Source: https://www.docu-coach.com/about
Markdown: https://www.docu-coach.com/about.md
Published: 2026-09-23
Updated: 2026-09-27
Founder: Travis Avery, Founder & General Manager, Nashville, TN

**Tagline:** The manager app that remembers your people.
**Category:** The Manager Memory System. Docu-Coach™ is the Manager Memory System.
**Method:** The Docu-Coach™ Manager Memory Method — Capture → FACTS → Remember → Coach
**Habit:** Capture. Remember. Coach™
**Documentation standard:** FACTS is the documentation standard inside the Manager Memory Method.

Docu-Coach™ helps managers capture important moments while they are fresh, turn them into structured management records, preserve them over time, and surface them again for employee coaching. Used by managers in offices, retail, healthcare, field service, warehouses, and hospitality.

## The Docu-Coach™ Manager Memory Method

Capture it. Structure it. Remember it. Coach from it.

Capture → FACTS → Remember → Coach

Capture. Remember. Coach™ is the management habit. FACTS is the structure that makes each memory useful later.

### Capture

Record the moment while it is still fresh. A voice note, quick written observation, coaching moment, positive recognition, or incident.

### FACTS

Turn the raw memory into a structured management record. Every memory is structured using FACTS.

- **F — Facts.** What objectively happened?
- **A — Action.** What action did the manager take?
- **C — Context.** When, where, and under what circumstances?
- **T — Talk.** What was communicated?
- **S — Step.** What happens next?

### Remember

Attach that record to the employee and preserve the context: employee timeline, date, original note or audio, related history, follow-up, and previous coaching.

### Coach

Surface those memories when they become useful: 1:1s, recognition, employee coaching, performance reviews, investigations, HR conversations, handoffs, and follow-ups.

## Why managers need a memory system

Texts, notes, and spreadsheets can hold a moment such as "Jordan was 20 minutes late. No call." Thirty days later, and after a manager leaves, that history is buried, missing, or stuck on someone's phone. In Docu-Coach™ it stays on the employee's timeline with the original context.

## FACTS inside the method

Every memory is structured with FACTS.

FACTS is the documentation standard inside the Docu-Coach™ Manager Memory Method. It helps managers separate observable events from assumptions and consistently capture the context they may need later.

## How the software runs the method

| You | Docu-Coach™ |
| --- | --- |
| Notice something | Capture it |
| Say what happened | Transcribe it |
| Provide the memory | Structure it with FACTS |
| Keep managing | Preserve it |
| Need it later | Surface it |
| Have the conversation | Coach from specifics |

## Our story: the problem was never just about restaurants; it was about Leadership

Travis Avery built the first version of Docu-Coach™ while running restaurants in Nashville. Coaching notes disappeared between shifts, and every 1:1 started from memory. Managers outside hospitality started asking for the same habit. The problem was never restaurants. It was managing people with too much context in your head.

## Key facts

| Field | Fact |
| --- | --- |
| Name | Docu-Coach™ |
| Category | The Manager Memory System |
| Method | The Docu-Coach™ Manager Memory Method |
| Founder | Travis Avery, Founder & General Manager |
| Headquarters | Nashville, Tennessee, United States |
| Founded | 2026 |
| Who it's for | Managers, team leads, directors, and people leaders |
| Industries | Offices, retail, healthcare, field service, warehouses, hospitality |
| Price | Free for 2 people. Manager $9.98/month for 25 people. Teams $250/month. 30-day Manager trial, no card. |
| Platforms | Phone browser and iPhone app: https://apps.apple.com/us/app/docu-coach/id6780625878 |
| Press contact | hello@docu-coach.com |

## Press kit

Download everything: https://www.docu-coach.com/press/docu-coach-press-kit.zip (ZIP, 7.1 MB)

### Boilerplate (short)

Docu-Coach™ is the manager memory system. Managers tell Docu-Coach™ what happened in a quick voice note, and it keeps an organized history of recognition, coaching, and follow-ups for every person they manage.

### Boilerplate (long)

Docu-Coach™ is the manager memory system: the manager app that remembers your people. A ten-second voice note becomes a factual, time-stamped entry on an employee's timeline, with follow-ups, 1:1 prep, and HR-ready history built from what the manager actually saved. Founder Travis Avery built the first version while running restaurants in Nashville, Tennessee. Managers in offices, retail, healthcare, field service, and warehouses now use the same habit. Docu-Coach™ runs in any phone browser and as an iPhone app. It is free for up to 2 people, and the Manager plan is $9.98 a month for up to 25.

### Brand assets (PNG)

- [Horizontal logo](https://www.docu-coach.com/press/docu-coach-logo-horizontal.png) — 2151×642. Primary lockup. Blue shield with navy wordmark on a transparent background.
- [Horizontal logo, reversed](https://www.docu-coach.com/press/docu-coach-logo-horizontal-white.png) — 2151×642. All-white lockup for dark or photographic backgrounds.
- [Stacked logo](https://www.docu-coach.com/press/docu-coach-logo-stacked.png) — 1386×988. Shield above the wordmark, for square and vertical placements.
- [Stacked logo, reversed](https://www.docu-coach.com/press/docu-coach-logo-stacked-white.png) — 1386×988. All-white stacked lockup for dark backgrounds.
- [Shield mark, blue](https://www.docu-coach.com/press/docu-coach-mark-blue.png) — 1038×1114. The shield on its own. Primary use on light backgrounds.
- [Shield mark, navy](https://www.docu-coach.com/press/docu-coach-mark-navy.png) — 1025×1115. Single-color shield for one-color print and limited palettes.
- [Shield mark, white](https://www.docu-coach.com/press/docu-coach-mark-white.png) — 1038×1114. Reversed shield for dark backgrounds.
- [App icon](https://www.docu-coach.com/press/docu-coach-app-icon.png) — 1024×1024. The iPhone app icon: white shield on Docu-Coach™ Blue. 1024 × 1024, no transparency.
- [App icon, dark](https://www.docu-coach.com/press/docu-coach-app-icon-dark.png) — 1024×1024. White shield on navy, for dark layouts.
- [Brand sheet](https://www.docu-coach.com/press/docu-coach-brand-sheet.png) — 1536×1024. One-page brand identity: logo variations, app icons, clear space, palette, and type.
- [App Store media sheet](https://www.docu-coach.com/press/docu-coach-app-store-media-sheet.png) — 2600×1545. The app icon and all six App Store screenshots on one sheet.
- [Social preview](https://www.docu-coach.com/press/docu-coach-social-preview.png) — 1200×630. 1200 × 630 card for articles, link previews, and newsletters.
- [The manager app that remembers your people](https://www.docu-coach.com/press/docu-coach-app-store-screenshot-1.png) — 1290×2796. App Store screenshot 1: the Record screen.
- [Capture](https://www.docu-coach.com/press/docu-coach-app-store-screenshot-2.png) — 1290×2796. App Store screenshot 2: a ten-second voice note routed to a person and location.
- [Remember](https://www.docu-coach.com/press/docu-coach-app-store-screenshot-3.png) — 1290×2796. App Store screenshot 3: one employee's timeline of recognition, coaching, and follow-ups.
- [Coach](https://www.docu-coach.com/press/docu-coach-app-store-screenshot-4.png) — 1290×2796. App Store screenshot 4: 1:1 prep built from saved notes.
- [Follow through](https://www.docu-coach.com/press/docu-coach-app-store-screenshot-5.png) — 1290×2796. App Store screenshot 5: the manager to-do list.
- [Insights](https://www.docu-coach.com/press/docu-coach-app-store-screenshot-6.png) — 1290×2796. App Store screenshot 6: patterns across a team, in any industry.
- [Travis Avery, founder](https://www.docu-coach.com/press/travis-avery-founder.png) — 500×543. Headshot of Docu-Coach™ founder Travis Avery.

### Colors

| Color | HEX | RGB | CMYK |
| --- | --- | --- | --- |
| Docu-Coach™ Blue | #0052FF | 0 82 255 | 86 66 0 0 |
| Navy | #0B1E3A | 11 30 58 | 96 80 45 55 |
| Cream | #F9F5E9 | 249 245 233 | 2 3 8 0 |
| Neutral Gray | #6B7280 | 107 114 128 | 58 47 38 3 |

### Typography

- Inter: Primary typeface for product, headlines, and body
- Plus Jakarta Sans: Optional secondary typeface for display

### Name and logo usage

- Do: Docu-Coach™ — capital D, capital C, joined by a hyphen.
- Don't: DocuCoach, Docu Coach, docu-coach, or DOCU-COACH in running text.
- Do: Capture. Remember. Coach™ for the product method, with ™ on every use.
- Do: “The manager memory system” as the category description.
- Do: Keep clear space around the logo equal to the height of the shield.
- Do: Use the blue or navy logo on light backgrounds and the white logo on dark ones.
- Do: Keep the digital mark at least 16 px tall.
- Don't: Don't recolor, stretch, rotate, outline, or add effects to the logo.
- Don't: Don't place the blue logo on busy photos or low-contrast colors.
- Don't: Don't imply a partnership or endorsement without written approval.

Press, analysts, and partners may use these assets to write about, review, or link to Docu-Coach™.

## FAQ

### Who founded Docu-Coach™?

Travis Avery, a general manager in Nashville, Tennessee. He built the first version because coaching notes kept disappearing between shifts.

### Is Docu-Coach™ only for restaurants?

No. Docu-Coach™ started in restaurants, but managers in offices, retail, healthcare, field service, warehouses, and hospitality use it.

### Does Docu-Coach™ replace payroll or an HRIS?

No. Docu-Coach™ is the memory layer beside them: recognition, coaching, attendance, incidents, and follow-ups for each person.

### How do you spell Docu-Coach™?

Docu-Coach™, with a capital D, a capital C, and a hyphen.

### How do I contact Docu-Coach™ for press?

Email hello@docu-coach.com.

Docu-Coach™ organizes the records you saved. It is not legal advice and does not decide discipline or termination.

See also: https://www.docu-coach.com/index.md · https://www.docu-coach.com/pricing.md · https://www.docu-coach.com/demo.md